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Champagne &
Sparkling Wine News and Updates |
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News and Updates from February 2009 To say I
am excited that CellarTracker! would be
willing to partner with The White Star explodes into an Imperial!
I guess it was bound to happen. A few years ago Moet started to expand and rename
their NV line around Imperial. You had
Brut Imperial, Brut Reserve Imperial, Brut Rose Imperial, Nectar Imperial,
and Nectar Rose Imperial. At this same
time, they decided to take their vintage wines in a different direction and
after a false start decided on Grand Vintage Brut and Grand Vintage Brut
Rose. This made the Extra Dry White Star a bit of the odd
man out as it didn’t fit in with any marketing direction. Making it more confusing was the fact that
Brut Imperial has virtually disappeared from the US market over the last 5-6
years with White Star showing up everywhere as the standard Moet offering
(why Moet wants to offer an Extra Dry as their standard offering is beyond
me, but I am no marketing expert).
Anywise, to make a long story short, White Star has been renamed
Imperial to better fit into the Moet marketing direction. I would rather see Brut Imperial take a
bigger presence here, but for now it is not to be. Imperial “Extra Dry” is still the standard NV Moet
offering in the A new member of The
As we all know, every new baby needs to be
celebrated properly, so we broke out one of our favorite This 100% Pinot Noir bubbly is currently sitting in
a very nice place right now as it is bright, full of cherry and strawberry
fruit and has just the right touch of creamy biscuit. A wine that continues to impress me. |
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